Al-Futtaim Lexus — Emirati Women’s Day: Decisions & Detours

A social-first Emirati Women’s Day campaign about progress, choices and non-linear journeys, centred on Mariya Bin Karam and rolled out across TikTok, Meta, YouTube and LinkedIn. Collaborative effort between Al-Futtaim Lexus, Memac Ogilvy and Gambit Communications.

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