▶Commercial · United Arab Emirates · 2025
Crunching Great
Lay's / Pizza Hut
Clandestino · Sameh Younan · Pedro GiomiIntegrated Campaign · 2026
Baloot culture reimagined, KFC-style
KFC Arabia
KFC Arabia campaign built around Saudi Baloot culture, developed by TBWA\\RAAD with production by Rush Films and photography production by BKP Group.
Project details
ClientKFC Arabia
AgencyTBWA\\RAAD Saudi Arabia
Production companyRush Films →
CountrySaudi Arabia
Year2026
IndustryFood
CategoryFilm / Integrated
Companies
Credits
Group Creative DirectorRita Nasr →Chief Creative OfficerDerek Green →Account DirectorRama Zarafili →Senior Account ManagerYara Omar →Senior Art DirectorJad Ibry →Senior Art DirectorGhina Merhi →Senior English CopywriterJennifer Berrou →Senior Arabic CopywriterMohammed Hazaea →Senior DesignerTatiana Mourad →DesignerNisrine Najem →Head of Social and ContentTony Kayouka →Social Media DirectorHamza Khan →Senior Social Media ManagerRand Hilal →Content ManagerJana Jamaleddine →Social Media ManagerGrace Bou Nehme →Social Media ExecutiveLoulwa El Zein →Social Media ExecutiveNathalie Fakher Al Dine →Chief Strategy OfficerCatherine Bannister →Senior Strategic PlannerRamez Rahal →Senior StrategistNajla Abdullatif Ali →Lead Video EditingTejas Kulkarni →Motion DesignerRoshan Jameer →Head of Digital and InnovationRony Skaf →Senior Digital Account ManagerRabih Chehayeb →Senior Digital Account ExecutiveKarim El Khoury →Digital Account ExecutiveDiala Toska →Senior DesignerKalai Selvan →Senior DesignerSugan Jeevarathinam →FinalizerPritam Kumar →RetoucherGirish Sapalya →Head of CommunicationsRomy Abdelnour →Senior Corporate Communications ExecutiveLea Moufarej →Creative Services DirectorEzzat Habra →
