▶Campaign · Saudi Arabia · 2026
KFC Arabia — For the Love of Garlic
KFC Arabia
B.K.P · Mahmoud El Shahhat · George OghgassianIntegrated Campaign · 2025
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Original Fake Games
KFC
KFC gaming campaign built around deliberately fake games and gaming culture.
Project details
ClientKFC
AgencyTBWA\\RAAD
Production companyPiloto →
CountryUnited Arab Emirates
Year2025
IndustryFood & Beverage
CategoryGaming / Integrated
Companies
Credits
Managing DirectorJoe Lahham →Executive Creative DirectorFrederico Roberto →Chief Strategy OfficerCathrine Bannister →StrategistRamez Rahal →Creative DirectorRodrigo Scapolan →Arabic CopywriterFarida Abdelaal →Senior Art DirectorDiogo Seibert →Senior English CopywriterSanele Ngubane →Senior Art DirectorLeandro Werneck →Art DirectorOmar Ibrahim →Head of CommunicationsRomy Abdelnour →Head of Social and ContentTony Kayouka →Senior Social Media ManagerHamza Khan →Senior Social Media ExecutiveRand Hilal →Senior Account DirectorAhmed Hamza →Account DirectorRichard Rao →Senior Account ExecutiveGeorge Oghgassian →Account ExecutiveLayla Adib →Executive Digital DirectorRony Skaf →Senior Digital ManagerRabih Chehayeb →Digital Account ExecutiveKarim El Khoury →Digital Account ExecutiveDiala Toska →Senior DesignerSmithesh Krishnan →Art DirectorSeif Rashwan →Motion DesignerChristin Jacob →FinalizerSugan Jeevarathinam →FinalizerKalaiselvan Mariyappna →Creative Services DirectorEzzat Habra →Business Unit DirectorRawan Hilal →Growth LeadVinay Gangwani →Planning ManagerReem Usama →Senior PlannerKamal Al Jabi →Head of InvestmentsMohamad Majed →Associate Director of InvestmentsAli Jammal →Planning ExecutiveAlaa Ibrahim →Account DirectorDennis Slade →Communications ManagerMustafa Kannas →Account ManagerPedro Murta →Social Media and Influencer Management ExecutiveAbdul Rahman Hazem →Director / Post-Production CoordinatorAlexandre Chalabi →DirectorDaniel Soro →Executive ProducerNatalia Souza →Executive Production AssistantWillian Sousa →Commercial DirectorRegina Knapp →Project CoordinatorRoberta Frederico →Project ManagerRayssa Bernardi →Project ManagerMarília Raffaeli →Art DirectorThiago Biazzoto →IllustratorVini Capiotti →IllustratorAnderson Nishimura →EditorMarcio Canella →EditorCris Arbex →FinalizerKevin Crauford →FinalizerLucas Garcia →Motion Graphics / CompositingVictor Further →Motion Graphics / CompositingPedro Lima Junior →Motion DesignerAlexandre Mendes →ColoristGigio Pelosi →CTO / Project LeadDenis Chernitsyn →Project ManagerAnton Anischenko →Game DesignerSergey Kurzov →Unity DeveloperAndrei Snigur →Unity DeveloperDmitry Grodo →Unity DeveloperDmitry Bychkov →QAVictoria Boris →2D / 3D ArtistKristina Chernyavskaya →2D / 3D ArtistLena Mykoliuk →2D / 3D ArtistIvan Sobodysh →UI / UX DesignerAnastasia Savitskaya →Sound DesignerVadim Shamma →
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