Film / Content Campaign · 2026
Midea — The Heat Can’t Beat Us
Midea
Iraq summer campaign built around the sounds, routines and recognisable rituals of extreme heat, positioning Midea as part of everyday Iraqi life rather than a conventional product demo.
Project details
ClientMidea
AgencySagerlabs →
Production companyRaed Bros
CountryIraq
Year2026
IndustryElectronic Devices / Household Products
CategoryFilm / Digital / Content
Published Credits
Creative Director
Director
Director of Photography
Executive Producer
Head of Production
Sound Design