Integrated Campaign · 2025
First Ever A.I. 4th Judge
The Ring Magazine
AI-powered fourth boxing judge created for The Ring, using computer vision and live data during the Riyadh rematch.
Project details
ClientThe Ring Magazine
AgencyBigTime Creative Shop →
Production companyGenosha / Flavor
CountrySaudi Arabia
Year2025
IndustrySports / Technology
CategoryAI / Sports
Companies
Credits
Chairman of The RingTurki Alalshikh →CEO — BigTime Creative ShopMohammed Sehly →CCORayyan Aoun →Creative DirectorSaymon Medeiros →Senior Business DirectorZIAD CHEHAB →Social Media DirectorNael Girgis →Senior Agency ProducerInas Nagy →Associate Creative DirectorHazem Kamal →Senior Art DirectorFadi Abdeen →Art DirectorBruno Freitas →Senior EditorMohamed Qarawi →Motion GraphicsDouglas Oliveira →CEO — GenoshaMartin Rabaglia →COO — GenoshaAnahi Genari →Project ManagerPaula Martínez →Tech LeadJuan Cruz Rabaglia →AI DeveloperEric Priemer →Experience DesignerLautaro Sánchez →Visual DesignerLudmila Lara →Visual DesignerBelén Rosati →Quality AssuranceLautaro Genari →Audiovisual DesignerEmanuel Gomez Miranda →Audiovisual EditorLuciano Esposito →Executive Director — FlavorMauricio Daniachi →Executive ProducerCarol Pajuaba →Creative LeaderVandré Fernandes →Graphic DesignerFelipe André →Motion GraphicsErich Gegenbauer →