Campaign · 2025
The Art of Stains
Unilever / OMO
OMO Arabia campaign using henna artistry as a culturally relevant medium for period-care and stain-removal education.
Project details
ClientUnilever / OMO
AgencyMullenLowe MENA →
Production companyMilkshake Media →
CountryUnited Arab Emirates
Year2025
IndustryHealth / Home Care
CategoryIntegrated
Companies
Credits
Chief Executive OfficerMounir Harfouche →Chief Creative OfficerPaul Banham →Executive Creative DirectorPrerna Mehra →Senior CopywriterElena Soloveva →Senior Art DirectorTimur Abdiusheev →Arabic CopywriterMohamed Elhado →Bilingual CopywriterMay Al Jafar →Senior Arabic CopywriterWalaa Haidar →Junior Art DirectorFatima Alsuwaidi →CinematographerHamdan Ali →Senior VFX Motion Graphic ArtistPravesh Pandey →Junior Art DirectorTala Charara →Head of StrategyDamayanti Purkayastha →Senior Account DirectorCameo Smiljanic →Global Creative DirectorEduardo Duda Salles →Global Category DirectorWill Dixon →Global Brand DirectorRoss Marshall →Global Planning DirectorRachael Stets →Illustrator and Henna ArtistSanaya Mohammed Talha →PR ManagerRoksar Kamal →Senior Manager Creative ExcellenceLara De Souza →Senior Director Client ExperienceSinead O'Connor →Senior Associate Integrated MediaMay Hajouj →Associate Integrated MediaAastha Chaurasia →Chief Brand OfficerTati Lindenberg →Global Marketing DirectorDaniela Olivero →Global Marketing ManagerRitika Jalota →Global Assistant Marketing ManagerSophie VanDieren →Arabia Business Lead HomecareSarah Qazi →Arabia Fabric Clean Marketing ManagerAisha Kandil →DirectorDania Bdeir →Executive ProducerDev Vaswani →Senior ProducerMayssa Sawma →ProducerKimaya Parikhb →Director of PhotographyElias Trad →PhotographerSabrina Raynas →Executive ProducerBrence Dsa →Senior Account DirectorJay Gala →Music Supervisor / ProducerMoheb Iskander →Sound EngineerGhaith Alhor →