▶TikTok / Back-to-School Activation · United Arab Emirates · 2026
IKEA UAE — The Swedish Test
IKEA UAE
Integrated / Back-to-School Campaign · 2026
Home Centre — Home Schools You
Home Centre
A 45-day regional back-to-school platform that flips the parent-child dynamic: while children return to school, parents keep learning at home. The rollout spans radio, social and digital, OOH, in-mall screens, influencers, CRM and in-store activations across seven MENA markets.
Project details
ClientHome Centre
AgencyAKQA →
Production companyFoid design studio
CountryUAE / Saudi Arabia / Qatar / Kuwait / Oman / Bahrain / Egypt
Year2026
IndustryRetail / Home
CategoryIntegrated / OOH / Social / Retail Activation
Published Credits
Creative Direction & Storytelling
Hero Films (AI)