▶Integrated / Back-to-School Campaign · UAE / Saudi Arabia / Qatar / Kuwait / Oman / Bahrain / Egypt · 2026
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Foid design studio · Verena Puhm · Nerine GardinerTikTok / Back-to-School Activation · 2026
IKEA UAE — The Swedish Test
IKEA UAE
A TikTok pronunciation challenge that turns IKEA’s famously Swedish product names into a playful Back-to-School activation, inviting audiences to test names such as LACK, BILLY and ÖRFJÄLL.
Project details
ClientIKEA UAE
CountryUnited Arab Emirates
Year2026
IndustryRetail / Home
CategoryTikTok / Social / Activation
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